HRIS Analyst managing the HR technology ecosystem, focusing on system configuration and optimization. Partnering across teams to ensure workflow standardization and improve data reporting.
About the role
- Senior Media Analyst leading performance media operations at AlmapBBDO. Responsible for campaign strategy, data analysis, and collaboration across teams in a dynamic environment.
Responsibilities
- Lead performance media operations, focusing on pacing, KPI progression, and investment efficiency across digital and multichannel campaigns.
- Plan, structure, and execute full-funnel campaigns, translating business objectives into measurable tactical strategies.
- Define and adjust targeting, audiences, bidding strategies, and budget allocation, ensuring healthy pacing throughout the month.
- Critically review reports, dashboards, and performance data to identify trends, bottlenecks, and optimization opportunities.
- Build quantitative and qualitative analyses, turning data into clear, actionable recommendations to improve campaigns.
- Ensure campaigns follow tracking and measurement best practices (events, UTMs, validations, data integrity).
- Produce structured reports and executive presentations for stakeholders, contextualizing performance against goals, costs, and continuous learnings.
- Monitor and compare performance with internal and competitor benchmarks, proposing innovations and tests to expand results.
- Manage, in partnership with assistants, media financial and operational processes (issuance of PI, PO control, invoice tracking, budget pacing).
- Act as a point of contact with media vendors, partners, and internal teams (account, planning, creative, and data), promoting tactical and strategic alignment.
- Contribute to defining operational standards, process documentation, and best practices for the area.
Requirements
- Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or related fields.
- Previous experience in media, working in data-driven environments and making decisions based on metrics.
- Proven experience managing full-funnel campaigns and strategies, with a focus on structuring, continuous performance optimization, and KPI improvement.
- Solid, proven experience in digital and performance media, with a track record of results in goal-driven campaigns.
- Practical experience producing and optimizing full-funnel campaigns, guided by data analysis and ongoing performance evolution.
- Strong analytical ability and strategic vision to turn data into business recommendations.
- Solid understanding of performance metrics (CAC, CPL, ROI/ROAS, engagement, conversion, etc.) and their application for optimized decision-making.
- Experience with measurement, tracking, and data validation (UTMs, events, analytics integrations, and ad servers).
- Clear and effective communication skills, able to translate complex data into accessible insights for non-technical teams and stakeholders.
- Ability to work collaboratively across different areas, anticipating needs and aligning deliverables with the project's overall goals.
- Experience in agency settings or servicing multiple clients simultaneously.
- Experience managing significant budgets and financial control of campaigns.
- Ability to lead and mentor team members, serving as a technical reference for performance.
- Certifications in media and measurement platforms are a plus (Google Ads, Google Analytics / GA4, Meta Blueprint, LinkedIn Marketing Solutions).
Benefits
- Real opportunity for technical and career development
- Exposure to multichannel projects
- Integration with data, planning, creative, and leadership teams
- Participation in training and professional development initiatives
- Collaborative, dynamic, and results-oriented environment
- Strong culture of knowledge sharing, continuous learning, and ownership of deliverables
- Opportunity for growth within the media structure and active participation in building processes, methodologies, and quality standards
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![[solidcore] logo](/api/images/solidcore.jpg)
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