Senior Product Marketing Manager overseeing go - to - market strategy for Aera's AI - driven Decision Intelligence platform. Collaborating across teams to execute product launches and empower sales efforts.
About the role
- Senior Manager Go-To-Market Operations focusing on strategic planning and GTM productivity for A-LIGN. Collaborating with cross-functional teams to enhance efficiency and achieve successful outcomes.
Responsibilities
- Direct investments in GTM effectiveness and manage functions essential to GTM productivity
- Responsible for strategic planning, execution planning, reporting, pricing strategies, sales process optimization, and sales compensation design and administration
- Support the Divisional Vice President, EMEA
- Conduct segmentation analysis and provide strategic prioritization and investment recommendations
- Develop and implement Customer and Prospect Database (CapDB) strategy to optimize Customer Acquisition Cost (CAC) and accelerate growth
- Drive marketing forecasting and investment strategy across channels
- Deliver comprehensive marketing reporting on input and output metrics and KPIs
- Partner with the CGO, EVP Marketing and Digital Marketing team to maximize MarTech stack investments
- Optimize ad spend effectiveness and ROI
Requirements
- Bachelor’s degree from an accredited institution
- Master’s in business administration (MBA) preferred
- Minimum of 5 years in sales operations, business planning, or sales support management roles
- Private Equity (PE)-backed portfolio company experience strongly preferred
- Track record of managing analytically rigorous corporate initiatives
- Expertise in Sales and GTM strategy and planning
- Proven leadership in Sales and Marketing Operations
- Skilled in utilizing Salesforce
- Experience developing accurate success measures directly tied to compensation strategies
Benefits
- Health Reimbursement Program
- Group Pension Plan with Company Match
- Competitive Bonus Structure
- Home Office Reimbursement
- Certification Reimbursement
- Personalized Career Coaching
- Generous Paid Time Off
- Paid Office Closure December 25-January 1
- Summer Hours
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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