Event Marketing Programme Manager supporting the EMEA Google for Education marketing team. Managing a portfolio of events to promote Google for Education products and their adoption.
Responsibilities
Manage a portfolio of events designed to drive awareness and consideration of Google for Education products
Deliver education leaders across EMEA high-impact experiences at a variety of events
Provide ongoing reporting on the impact of events, demonstrating performance and ROI of investment over time
Requirements
Provide event programme management support to the EMEA Google for Education marketing team
Manage a portfolio of events designed to drive awareness, consideration, and ultimately purchase of Google for Education products
Metrics will be defined from events as well as all follow-up and nurturing activities before and after events
Review and deliver event inclusivity best practices
Work with internal teams and the events agency to deliver high-quality, efficient events, sharing learnings and resources across global teams
Review and propose tradeshows and third-party events to expand reach into the core audience
Manage Google for Education’s presence at the event, engaging 100+ Ministries of Education
Provide ongoing reporting on the impact of events, demonstrating performance and ROI of investment over time
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