Senior Paid Search Consultant driving Paid Search strategies for strong brands in Denmark. Planning, optimizing, and executing campaigns in an ambitious performance environment.
About the role
- Senior Manager leading global performance marketing strategy and execution to drive customer acquisition and revenue at fintech company. Collaborating cross-regionally to optimize marketing performance.
Responsibilities
- Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels.
- Partner with regional teams to localize global frameworks into market-specific plans that drive efficiency and scale.
- Develop options for channel mix strategy, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals.
- Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs.
- Collaborate with the global execution team to become hands-on in campaign execution and optimization.
- Own standardized reporting to highlight growth, opportunities, and streamline communication and communication cadences for regions.
- Own the synthesis of learnings by region and be responsible for sharing out with stakeholders across the globe.
- Partner with vendors and internal teams to develop incrementality testing strategies, partnering with analytics to evolve measurement (MMMs, geo-experiments, and brand lift studies).
- Surface insights from campaign data to influence global GTM and lifecycle strategy.
- Partner with Product Marketing to align messaging and audience segmentation strategies.
- Collaborate with Sales and RevOps on lead-to-pipeline conversion insights and marketing efficiency metrics.
- Work closely with Data, Finance, and BI teams to ensure accuracy in performance reporting and budget tracking.
- Serve as the strategic liaison between Global Marketing Leadership and Regional Directors to align on priorities, timelines, and trade-offs.
- Develop standardized playbooks, campaign QA frameworks, and reporting templates to drive operational excellence.
- Coach regional marketers and agency partners to adopt global frameworks and experiment with new growth opportunities.
- Champion continuous improvement through experimentation, automation, and tooling enhancements (e.g., Google Ads, LinkedIn, Meta, SA360, Looker).
Requirements
- 8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs.
- Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period).
- Hands-on understanding of SFDC, Salesforce, Building Looker tables
- Expertise in paid search, paid social, display, and emerging channels; familiarity with ABM and demand generation.
- Strong analytical acumen — experience with advanced measurement, attribution, and experimentation frameworks.
- Excellent communicator with experience presenting to executive leadership.
- Demonstrated ability to collaborate cross-functionally across time zones and influence without authority.
- Experience managing or operationalizing in-house performance models preferred. Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or related field.
Benefits
- Medical, dental, and vision insurance
- 401(k) plan
- Short-term and long-term disability
- Basic life insurance
- Well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays in a calendar year
Job title
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