IPRP contributing to workplace health and safety in a hybrid role for multidisciplinary team. Supporting member companies in risk evaluation and prevention in Île - de - France region.
About the role
- Marketing Communication Manager for a traditional company in Germany, managing communication strategies for OTC brands and overseeing media campaigns in various channels.
Responsibilities
- Develop and implement integrated media strategies (including print, TV/CTV/ATV, digital, OOH, social media)
- Lead and manage external media and digital agencies, including contract negotiations
- Plan and monitor all communication activities: analytical, performance-oriented, and target-group focused
- Further develop and optimize brand websites (SEO, UX, content), including reporting & analytics
- Take responsibility for and creatively execute the social media presence (including Pinterest, Instagram, LinkedIn, YouTube)
- Manage digital campaigns (Google Ads, YouTube, SEA, etc.) and continuously optimize conversions
- Work closely with brand management, data protection/compliance, sales & business development
Requirements
- Several years of professional experience in a comparable role — ideally in the healthcare sector or FMCG
- Deep understanding of media planning, digital communication and content marketing
- Experience managing complex campaigns and leading agencies
- Strong analytical skills, a hands-on mentality and a strategic mindset
- Excellent German and English skills (at least C1)
- Willingness to travel (conferences, meetings, etc.) and enjoyment of teamwork in a respectful working environment
Benefits
- 30 days of vacation
- Flexible working hours (37.5 hrs/week)
- Mobile office / remote working options
- Collective agreement-based framework with attractive social benefits (e.g., holiday pay, Christmas bonus, long-term care insurance)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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