B2B Marketing Manager driving growth through marketing for gaming vertical across EMEA. Developing and executing integrated marketing programs for sophisticated digital - native audiences.
About the role
- Marketing Specialist at Canon U.S.A. driving growth through brand campaign execution and influencer engagement. Collaborating with retailers and content creators to maximize product visibility and sell-through.
Responsibilities
- Identify, vet, and engage with relevant influencers and brand ambassadors
- Support the end-to-end execution of brand campaigns within the imaging category
- Act as the primary liaison with partner agencies to coordinate production and creation of brand campaign marketing assets
- Collaborate with sales managers and account executives to drive sell-through and visibility on Amazon and other key retailers
- Manage the creation and distribution of marketing assets for new product launches
- Track the performance of marketing campaigns, paid ads, and influencer activities
- Monitor competitive activity, identify customer needs, and track unauthorized dealer activity on third-party marketplaces
- Prepare presentations for account product line reviews and pre-disclosure meetings
Requirements
- Bachelor's degree in Marketing, Communications, or relevant field or equivalent experience, plus 3 to 5 years of related experience
- Related experience in digital marketing, retail marketing, and/or agency coordination
- Strong understanding of digital retail marketing, media planning, and content creation
- Experience working with, providing creative feedback, and managing timelines with external agencies or vendors is a plus
Benefits
- Health insurance
- 401(k) Savings Plan
- Discretionary profit sharing
- Discretionary success sharing
- Educational assistance
- Recognition programs
- Vacation
- Employee referral bonus
- Employee discounts
- “Dress for Your Day” attire program (casual is welcome, based on your job function)
- Volunteer opportunities to give back to our local community
- Swag! A Canon welcome kit and official merch you can’t get anywhere else
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