Marketing Consultant at Manulife creating health marketing collateral and campaigns while collaborating with Agile teams. Measuring effectiveness and supporting sales teams to enhance customer engagement in Canada.
About the role
- Lead Patient Services Marketing for Rare Diseases at Chiesi USA, driving patient-centric strategies and omnichannel marketing campaigns to improve patient engagement and access.
Responsibilities
- Lead strategic planning and execution of omnichannel marketing campaigns (email, direct mail, websites, mobile apps, social media, SMS/MMS, SEM/SEO, print) to drive patient engagement and support service utilization across therapeutic portfolios.
- Manage agency relationships (creative, strategy, media, measurement, CRM vendors) to deliver patient-centric marketing programs aligned with brand imperatives.
- Spearhead platform-driven campaigns, including use of AI or CRM platforms (Salesforce Marketing Cloud, Adobe Experience Manager, Veeva) for segmentation and personalization.
- Develop and maintain MLR/PRB compliant patient-facing materials and shepherd content through regulatory & legal approvals.
- Define and measure KPI frameworks, report results, and drive optimization recommendations for campaign scaling across brands.
- Guide cross-functional teams (Patient Services, Medical Affairs, Advocacy, Market Access, Field, Legal, Compliance, Analytics) to ensure cohesive implementation and alignment.
- Lead and mentor junior marketing professionals or managers, including involvement in planning and oversight of marketing budgets and resource allocation.
Requirements
- Bachelor's degree in life sciences, marketing, business, or other related area
- 5–8+ years in pharma/biotech marketing, with specific expertise in patient engagement or patient services in rare disease, or related areas
- Deep knowledge and hands-on experience across digital marketing channels, CRM strategy, patient journey mapping, segmentation, and brand/customer messaging
- Regulatory compliance understanding (MLR/PRC) is essential, including content approvals and governance process handling
- Leadership & collaboration skills: experience managing agencies, budgets, stakeholders, and influencing without authority
- Analytical mindset: ability to translate qualitative and quantitative insights into actionable strategies and optimization.
Benefits
- comprehensive healthcare programs
- work-life balance initiatives
- robust relocation support
- performance bonuses
- flexible working arrangements
- remote work options
- tax assistance services for foreign colleagues
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