Senior Director of Product Management defining global merchandising strategy for Paramount+. Leading product experiences across all platforms to enhance viewer engagement and retention.
About the role
- Digital Product Manager leading digital experience strategy for Generac's energy technology solutions. Collaborating with multiple teams to drive product innovation and ensure technical platform integrity.
Responsibilities
- Own the technical foundation of the web platform, including CMS configuration, hosting environments, domains, and deployment structure.
- Ensure platform setup follows best‑practice architectural standards for scalability, security, uptime, and performance.
- Serve as the primary SME for how the website is structured in partnership with IT
- Define and govern URL structures, redirects, canonical rules, and site hierarchies to ensure technical SEO integrity and long-term maintainability.
- Partner with SEO, content, and engineering teams to ensure changes do not introduce crawl, indexation, or performance issues.
- Oversee domain, subdomain, and environment strategies (prod, staging, test).
- Ensure the web platform is correctly configured to support reliable analytics, event tracking, and data collection.
- Partner with analytics and marketing technology teams to validate: Data layer strategy
- Platform readiness for experimentation and personalization
- Page tagging and event schemas
- Own the technical readiness of the site to support measurement, attribution, and optimization programs.
- Own the technical implementation and governance of cookie consent and privacy tools.
- Ensure consent structures properly control: Marketing tags
- Analytics scripts
- Third‑party technologies
- Partner with legal, security, and data privacy teams to ensure ongoing compliance with applicable regulations (e.g., GDPR, CCPA) from a technical execution standpoint.
- Act as the connective layer between the web platform and critical business systems, such as: CRM
- Marketing automation
- Product databases
- E‑commerce or lead systems
- Ensure integrations are stable, well-documented, and aligned with platform standards.
- Anticipate upstream and downstream impacts of platform changes on business systems
Requirements
- Bachelor's degree in business, computer science, marketing, or related field; or equivalent experience
- 5+ years of experience in product management
- Strong understanding of: CMS platforms and web architectures, Optimizely a plus
- Hosting and deployment models
- Client‑side vs server‑side tracking concepts
- Familiarity with web standards including: URL structures
- Redirect logic
- Tag management systems
- Consent management platforms
Benefits
- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
- Global team events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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