Marketing Analyst responsible for developing and executing B2B and B2C marketing strategies. Creating online and offline campaigns aligned with business goals while using automation tools.
About the role
- Sr. Director of Partnership Marketing driving customer acquisition and retention at 4ocean. Managing performance marketing campaigns and overseeing partnership website strategies.
Responsibilities
- play a pivotal role in driving customer acquisition and retention strategies
- develop and execute performance marketing campaigns
- oversee the 4ocean Partnerships website
- manage and direct SEO, UX optimization, and digital content strategy
- design and manage paid marketing strategies and campaigns
- ensure necessary tools and assets are created
- plan and execute trade shows and events
- cultivate relationships with partners, influencers, and affiliates
- track performance metrics and analytics
- manage the onboarding process for new partners
- lead efforts to ensure high retention rates
Requirements
- 10+ years of marketing experience
- at least 5 years in a senior leadership role
- strong experience with digital marketing channels
- ability to develop and execute growth strategies
- experience managing partnerships
- strong analytical skills
- excellent communication and interpersonal skills
- preferred experience in sustainability marketing
- experience with marketing automation platforms and CRM tools
Benefits
- health insurance
- retirement savings plan
- paid time off
- flexible work schedule
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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