Commercial Director overseeing GE Vernova’s Onshore Wind strategy in Australia. Developing market strategies, securing business opportunities, and leading commercial operations across the region.
3M
Hybrid Director, Area Brand & Portfolio Leadership – Consumer Business Group – EMEA
Posted last month
About the role
- Director for Area Brand & Portfolio Leadership in EMEA, leveraging innovation within the Consumer Business Group. Collaborate with diverse teams to drive brand growth and market strategy execution.
Responsibilities
- Define and customise the area portfolio strategy, converting it into clear priorities and growth execution plans
- Lead the Area Marketing plan to ensure assigned brands are aligned to consumer and channel insights
- Develop portfolio programs that support area sales, shopper marketing execution, and Point of Sales growth
- Serve as the link between market needs and global teams, bringing forward insights from consumers, customers, competitors, and channels
- Understand market trends and customer playbooks to guide portfolio development and NPI direction
- Define consumer insight needs and manage budget allocation for brand priorities across countries and channels
- Chair Area Sales & Operating Plan Portfolio and Demand Reviews, collaborating closely with global demand planning
- Lead Area New Products Introduction, including product development, commercialization, marketing launch strategy and cross‑functional execution
- Define and execute pricing strategies based on local dynamics and global pricing corridors
- Manage weekly and monthly operating rhythms, including demand alignment, performance reviews, and commercial processes
- Assure product compliance in line with the EMEA regulations
- Partner with Global Segment Leadership to align area plans with global portfolio direction
- Collaborate with Research & Development on new products introduction priorities
- Work with Area Enterprise Supply Chain functions providing input on product value streams, unit cost improvement and demand planning
- Support Country Shopper Marketing and Area Business Group Marketing in executing branding and consumer experience strategies
Requirements
- Proven ability to translate complex strategies into clear, actionable execution plans
- Experience in Channel, Sales, or Portfolio Management
- Experience in Marketing Management roles
- Strong ability to influence and collaborate across functional teams at multiple levels
- Demonstrated track record of driving results in dynamic, matrixed environments
- Agile leadership style with the ability to adapt quickly to changing business needs
- Fluent in English language both verbal and written
- Bachelor's degree or higher (completed and verified prior to start) from an accredited institution
Benefits
- Freedom to explore and encourage curiosity and creativity
- Collaboration with innovative and diverse people around the world
- Opportunities for professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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