Product Manager leading Business Insights and AI initiatives at bsport, an all - in - one platform for boutique fitness. Driving product strategy, execution, and innovation in a collaborative environment.
About the role
- Technical Product Manager for 1-800 Contacts leading MarTech ecosystem strategies and optimizing marketing technology. Collaborating with stakeholders to enhance customer engagement, personalization, and automation.
Responsibilities
- Define and evolve the vision for the MarTech ecosystem, aligning with marketing and customer experience strategies.
- Own the roadmap for marketing systems (CRM, CDP, CMS, and MarTech AI), prioritizing initiatives that drive business value.
- Identify innovation opportunities to support personalization, automation, and data-driven marketing.
- Gather and translate business requirements into detailed user stories and technical specifications.
- Maintain and prioritize the MarTech product backlog to balance impact, feasibility, and strategy.
- Communicate roadmap updates and progress transparently to stakeholders.
- Serve as the liaison between marketing stakeholders and technical teams.
- Facilitate alignment between systems administrators, engineers, vendors, and business users.
- Partner with IT and data teams to ensure scalable, secure, and compliant solutions.
- Drive adoption and maximize value from marketing platforms through enablement, documentation, and training.
- Monitor system performance and user experience, identifying areas for optimization and ROI improvement.
- Guide solution design by understanding platform architectures, APIs, data models, and integration patterns.
- Collaborate on build vs. buy decisions and contribute to solution architecture and implementation planning.
- Stay current on industry trends, emerging technologies, and MarTech best practices.
Requirements
- 5+ years in product management, technical program management, or systems-focused roles.
- Hands-on experience with MarTech platforms (e.g., Salesforce, Marketo, HubSpot, Adobe, CDPs, CRMs).
- Familiarity with B2C marketing operations, demand generation, and campaign workflows.
- Experience working in agile product development and cross-functional environments.
- Familiarity with SQL and JSON (preferred but not required).
- Understanding of data privacy and compliance standards (e.g., GDPR, CCPA).
- Proven ability to influence without authority and manage competing stakeholder needs.
- Experience presenting roadmaps and solution strategies to senior leadership.
- Experience with tools such as JIRA, Confluence, Aha!, Asana, Lucidchart, Figma, and Miro.
- Familiarity with agile methodologies, including sprint planning, grooming, retrospectives, and demos.
Benefits
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
- In-house restaurant with highly discounted meals (Steak dinner under $6)
- Free snacks, ice cream, and drinks every day
- Full onsite gym
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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