Lead the full retention funnel: design lifecycle campaigns, automated email and in - app journeys, and run experiments. Use quantitative and qualitative analysis to identify churn drivers and collaborate cross - functionally to improve product adoption and long - term retention.
About the role
- VP responsible for customer retention strategy and budget in Digital Sportsbook business. Overseeing marketing spend and operational execution to meet profitability KPIs.
Responsibilities
- Developing and implementing a long-term vision for customer retention
- Accountable for delivery against revenue and profitability metrics, ensuring reinvestment is set to meet targets and maximize return
- Create a communication strategy outline for the digital business
- Embedding a culture of collaboration within the Customer Retention team
- Setting and refining the strategy for launches into new markets
- Establish and develop a framework for investment testing and learning
- Oversee the execution of strategic plans, marketing spend and yield
- Provides guidance to the teams on the loyalty program, segmentation, and communication strategies
- Guides the promotions team, CRM, corporate and digital marketing teams to develop and finalize executional details of promotions and contests
Requirements
- Bachelor’s degree in Marketing or similar field
- Minimum seven years of experience in a senior leadership position; sports betting and digital preferred
- Strong communication and organizational skills
- Creative, innovative problem-solving skills
- Ability to develop working relationships with peers and coordinate activities with operating departments
- Ability to analyze competitive information and internal financial information and develop plans with measurable results
- Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
- Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes
Benefits
- medical, vision, and dental insurance
- life insurance
- disability insurance
- 401(k)-matching program
- paid Flexible Time Off
- paid company holidays
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