Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
About the role
- Vice President of Marketing driving B2B SaaS marketing strategies for AI dental company's growth. Leading a high-performing team in a hybrid workplace environment.
Responsibilities
- Own and drive the overall marketing strategy and execution across demand generation, product marketing, brand, and communications.
- Build and optimize a multi-channel demand engine that generates and accelerates pipeline across SMB and Enterprise segments.
- Partner closely with Sales, Product, and Customer Success to align on ICP, messaging, and go-to-market strategy.
- Elevate Overjet’s brand positioning and thought leadership in the AI and dental technology space.
- Develop marketing analytics and reporting frameworks to measure ROI, pipeline contribution, and customer acquisition efficiency.
- Recruit, lead, and develop a high-performing marketing team that thrives in a culture of collaboration, creativity, and accountability.
- Serve as a key member of the executive team, shaping company strategy and growth.
Requirements
- 10+ years of B2B SaaS marketing experience, including leadership roles through the $40–100M ARR scale-up phase.
- Proven success building and leading demand generation programs that drive measurable pipeline and revenue growth.
- Experience marketing to both SMB and Enterprise customers.
- Strong grasp of full-funnel marketing, including content, lifecycle, digital, and event strategy.
- Track record of close collaboration with Sales and Product to refine GTM motions.
- Excellent leadership and communication skills — able to set vision and roll up your sleeves.
- Based in (or willing to relocate to) San Mateo, CA or Salt Lake City, UT, with in-office presence Tuesdays and Wednesdays each week.
Benefits
- Competitive Compensation and Equity
- Hybrid workplace that provides flexibility, vibrant in-person workspaces, and the ability to build strong connections across all of Overjet - regardless of location
- 401k plans with a matching program
- Medical, Dental and Vision coverage: 99% employee premium covered, 75% dependent premium covered
- Life and AD+D Insurance
- 8 weeks Paid Parental Leave
- Optional HSA with Employer contribution
- Flexible Time Off and company paid holidays
- Annual Learning and Development Stipend
- Work from Home Stipend
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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