Vice President leading advertiser-facing marketing initiatives at Future, enhancing brand solutions and driving revenue growth with innovative strategies.
Responsibilities
Partner with senior leadership to define the strategy for brand creative solutions, ensuring our commercial offerings are compelling and market-leading.
Lead the development of tentpole marketing programs, go-to-market strategies, and proactive sales packages for priority advertiser categories (e.g. Luxury, Tech, Auto).
Promote big creative ideas that enhance differentiation and build brands.
Oversee the creation of world-class campaigns across all channels, from concept through delivery.
Support and empower the team leads to lead creative excellence and brand consistency across all commercial programs.
Develop creative workflows across teams.
Lead a team, promoting open collaboration and promoting a healthy culture.
Stay ahead of creative trends, identifying white-space opportunities for new revenue streams across new platforms and technology.
Productize and scale your programs, being able to articulate and sell innovation through impactful storytelling, internally and externally.
Manage the departmental budget, allocating resources to ensure creative output meets goals, maximizing impact and Return on investment.
Develop talent, empowering them to innovate, think creatively, and grow within the organization.
Requirements
15+ years of progressive experience in integrated marketing, brand solutions, or commercial strategy, with experience in a senior leadership role within a major media, publishing, brand, or digital platform company.
Experience developing and selling multi-million dollar, cross-platform advertising programs that blend branded content, digital media, and experiential marketing.
Expertise in the evolving social media landscape, influencer marketing, and the commercial applications of social platforms.
Executive-level communication, presentation, and storytelling skills, with the ability to articulate complex solutions persuasively to clients and company partners.
Must be data-driven with experience defining KPIs and measuring campaign effectiveness against client and our goals.
Thrive and influence in a matrixed organization, collaborating with Editorial, Sales, Product, and Finance teams.
Benefits
Uncapped leave, because we trust you to manage your workload and time
When we hit our targets, enjoy a share of our profits with a bonus
Refer a friend and get rewarded when they join Future
Well-being support with access to our Colleague Assistant Programs
Opportunity to purchase shares in Future, with our Share Incentive Plan
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