Senior Social Media & Digital Communication Manager developing strategies for Paulaner Brewery's social media presence. Collaborating with brand management to create impactful digital campaigns and community engagement.
About the role
- Social Media Manager enhancing Scope Markets brand and engagement through social media strategies in MENA region. Collaborating with cross-functional teams and analyzing metrics to drive growth.
Responsibilities
- Assist in developing and executing social strategies for Arabic channels of Scope Markets, Scope Prime, and Rostro Group across platforms like X, YouTube, Instagram, LinkedIn, Facebook, Telegram, and more.
- Partner with Brand and Paid Marketing teams to craft and implement advertising strategies tailored for regional MENA social channels.
- Collaborate with the Design team to produce eye-catching visuals and templates for posts, including video, text, and imagery.
- Ideate, create, and schedule engaging social content that aligns with weekly marketing objectives and resonates with our audience.
- Analyse and understand our target audience, identifying their needs and preferences to create content that adds value and fosters engagement.
- Track and analyse campaign performance, providing actionable insights to refine strategies.
- Continuously test and optimize content to drive growth and achieve business objectives.
Requirements
- Arabic language fluency (written and spoken).
- Comprehensive knowledge of social media platforms, their audiences, and growth opportunities.
- Experience planning and executing paid social campaigns.
- Familiarity with commissioning and developing creative assets for social media.
- Strong writing skills with excellent grammar and attention to detail.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- 3+ years of social media marketing experience, ideally within investment or fintech industries.
- Exceptional social copywriting skills with a strong eye for detail.
- Proven ability to balance creativity with strategic thinking, using data to inform decisions.
- Demonstrated experience in consumer marketing, with a focus on paid social channels and customer acquisition.
- Strong analytical skills to distil data into actionable insights.
- Market research experience is a plus.
- Hands-on experience with social media management and analytics tools.
- Passion for trading, investments, and digital communications.
Benefits
- Attractive Remuneration : A competitive salary package based on your qualifications, experience, and skills.
- Performance-Based Rewards : Annual discretionary bonuses and yearly salary review to recognize and reward your outstanding performance.
- Generous Time Off : Annual Leave days to rest and recharge.
- Well-being Support : Health and wellness are our priority.
- Retirement Planning : Company contributions to our provident fund, helping secure your future.
- Exclusive Discounts : Access to a company discount card scheme, offering savings across various services.
- Vibrant Work Environment : Be part of an energetic and diverse multicultural team.
- Flexible Work Arrangements : Benefit from our hybrid work model, giving you the freedom to work from home.
- Career Growth : Opportunities for continuous personal development and career advancement.
- Team Bonding Events : Annual company events and parties to foster connection and engagement among employees.
Job title
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