Social Media Manager at Razer managing content across various digital platforms for gaming. Overseeing TikTok Shop and engaging with community influencers while aligning with HQ strategies.
About the role
- Social Media Channel Lead shaping ResMed’s global social media and influencer marketing strategy. Leading engagement and response strategy across various platforms and ensuring compliance in a regulated industry.
Responsibilities
- Lead the global social media strategy across LinkedIn, Facebook, Instagram, YouTube, X (formerly Twitter), Reddit, and emerging global platforms (e.g., WhatsApp, WeChat, KakaoTalk, Line)
- Own Resmed’s real-time engagement and response strategy, partnering with internal teams and external agencies to manage community interactions and social customer service
- Define and evolve our influencer marketing capability in partnership with Brand and Comms teams, ensuring integration with overall social planning
- Build strong relationships with social platform partners and external agencies to stay ahead of trends, tools, and policy shifts
- Use social listening and intelligence tools to monitor conversations, uncover insights, and inform content strategy and corporate reputation management
- Partner with Legal, Medical, and Regulatory to ensure compliant and confident execution of social campaigns and influencer engagements
- Set standards for social media governance, measurement, and reporting, defining KPIs and tracking performance across business units and regions
- Collaborate cross-functionally with channel leads, strategists, brand teams, and product groups to support enterprise-wide goals through social media
Requirements
- 12-15 years of experience in digital marketing, with deep specialization in social media strategy and customer engagement
- 5-8 years of experience in people management, leading cross-functional or globally distributed teams
- Proven success in managing real-time social response, crisis communication, and social media customer service
- Expertise in enterprise social media management platforms specifically Sprinklr, as well as social listening, monitoring, and research tools (e.g., Sprinklr, Brandwatch, NetBase, Talkwalker)
- Strong knowledge of global social media platforms and usage patterns across regions and audiences
- Experience working in regulated industries (e.g., healthcare, pharma, medtech) and navigating legal, medical, and compliance approvals
- Excellent communication, relationship-building, and stakeholder management skills
- Experience managing agency relationships, influencer activations, and social content ecosystems
- Ability to thrive in a matrixed, fast-moving, and highly collaborative global organization
Benefits
- At Resmed, all employees benefit from a bonus plan, the percentage of which depends on your position within the organisation.
- Competitive benefits
- Working from home flexibility
- Referral bonus
- ResMed's preferred shareholding programme
- Internal career opportunity - joining an international fast-pace and massively growing company
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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