Content Strategist managing and optimizing digital content for Instituto Valorize’s social media platforms. Planning and executing editorial calendars while driving brand presence and engagement.
About the role
- Senior Social Media Manager developing social-first strategies for clients at HY.AM. Leading content management and optimizations across platforms like Instagram and TikTok.
Responsibilities
- Build and optimise social media strategies for clients’ most relevant platforms, focusing on Gen Z and young Millennials.
- Develop fresh, social-first concepts and formats that are culturally relevant and aligned with client goals.
- Define key objectives, success metrics, and content pillars tailored to each client’s brand.
- Stay ahead of platform trends, delivering insights that spark bold moves and keep brands culturally plugged in.
- Oversee the creation and management of content calendars, ensuring a consistent and strategic publishing schedule that aligns with the right tone.
- Plan, coordinate, and execute content publishing with a strategic eye, ensuring it meets platform-specific requirements and resonates with the target audience.
- Collaborate with account managers and social media teams to design and execute content and campaigns that leave a lasting impression.
- Prepare reports that don’t just crunch numbers but tell a story—key KPIs, creative wins, and actionable next steps.
- Act as the go-to client contact for day-to-day social media operations, providing strategic guidance and aligning on content approvals.
Requirements
- 5+ years of experience in social media, content planning, and influencer marketing.
- Deep knowledge of platforms like Instagram, TikTok, and YouTube, with a knack for engaging Gen Z and Millennials.
- An instinct for what’s trending and what’s timeless in digital content.
- Familiarity with key performance metrics and emerging social media trends.
- German language proficiency at C1 level or above is required to effectively collaborate with clients, partners, and audiences in the DACH region.
Benefits
- Room to Create: A dynamic environment full of challenges, where your ideas can shine.
- A Team That Gets It: Join a youthful, diverse team that values collaboration, embraces flat hierarchies, and makes decisions fast.
- Big Names, Big Projects: Work with iconic brands like Hugo Boss, Adidas, and Goldwell on global campaigns that set trends and turn heads.
- Growth on Your Terms: From self-directed learning time and access to top industry resources to conferences and workshops—we’ve got the tools to help you level up your game.
- Work Your Way: A hybrid setup that combines home office flexibility (we’ve got you covered with the gear you need) and an inspiring studio in the heart of Mitte, Berlin.
- Perks That Matter: Employee bonuses, a yearly BVG ticket, Urban Sports Club membership, and a dedicated learning budget to fuel your passions—because we care about more than just your work.
- Beyond the Office: From annual European off-site trips to team dinners and creative hangouts, we make sure work feels just as exciting as the ideas we bring to life.
- All the Extras You Love: Free merch, team activities, and more—you’ll feel the HY.AM spirit every day.
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