Senior Social Media & Digital Communication Manager developing strategies for Paulaner Brewery's social media presence. Collaborating with brand management to create impactful digital campaigns and community engagement.
About the role
- Senior Social Media Analyst for major tech brand in APAC. Owns campaign measurement and social listening for data-driven strategies.
Responsibilities
- Set up, operationalise and develop social media listening and analysis, as a program, in APAC for key business units and markets.
- Ensure timely, smooth, and insightful delivery of processes, measurement, and listening projects.
- Manage or help build new tools, develop best case practices and manage relationships (internal, external partners) within the social listening and analysis space.
- Implement and advocate for use of consistent and globally aligned measurement standards and methodologies.
- Lead selected key campaign measurement projects with Owned, Paid and Earned Social data for the local market and/or product teams.
- Uncover data-based insights, drive experiments with marketing teams, and iterate to find winning social strategies.
- Translate complex analytics to easy-to-understand and insightful recommendations for internal marketing teams and relevant agencies working on Social.
- Report on social program performance on a regular basis, in addition to weekly listening and reporting.
Requirements
- 8+ years of relevant experience in an agency or brand with Earned Social Media / Social listening as an analyst.
- Relevant skills in working with social analytics tools (e.g. Brandwatch, Tubular, Sprinklr) and developing effective and clean boolean queries.
- A keen interest in data-driven marketing and understanding the critical role data plays in campaigns or an always-on strategy.
- Capable of visualising data and storytelling to improve decision making, drive action, and raise relevant provocations for marketers.
- An appreciation of structure, operational clarity and simplicity in everything you do.
- A strong understanding and knowledge of relevant social platforms and their data.
- Proven ability to set campaign goals, KPIs and targets.
- The ability to be self-sufficient, stay motivated and be positive in an often fast-paced environment.
- Strong communication skills while having a proactive attitude.
- Skilled in data management and visualisation tools (Google Sheets, Google Slides, Looker Studio).
- A problem-solver, adept at facing challenges and creating solutions.
- Exceptional verbal and written English communications and presentation skills and, ideally, fluent in another Asian language to support the projects across JAPAC.
- Skills with SQL, Python / Colab, statistical analysis are all a bonus.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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