Product Marketing Manager shaping Scompler's market positioning and driving go - to - market strategies for SaaS solutions. Collaborating across teams to ensure successful product launches and adoption.
About the role
- Senior Product Marketing Manager at TransUnion driving go-to-market strategies for Identity & Fraud Solutions. Collaborating across departments to ensure successful product launches in various vertical markets.
Responsibilities
- Lead go-to-market strategy for applicable new product launches and initiatives in collaboration with Product, Sales and Marketing teams to ensure organisational readiness to sell and achieve product revenue objectives, with an emphasis on sales engagement tool and strategy development
- Set product marketing objectives for portfolio areas which align to key business objectives
- Be the product portfolio subject matter expert with a thorough understanding of key portfolio products and features, personas, market drivers and trends and competitive insight
- Conduct market research to reinforce positioning and GTM strategies
- Presenting in front of senior stakeholders, demonstrating products and running training sessions/demos for internal audiences
- Develop compelling and quantifiable value propositions and product messaging and positioning for go-to-market activities across multiple portfolios
- Deliver relevant and tailored enablement and client facing content e.g. value stories and case studies to key buying groups and personas, sales materials and tools, competitive insights
- Track key performance indicators to monitor and enhance product marketing effectiveness, forms plans directed by metrics and data
Requirements
- 5+ years in a product marketing or marketing role
- Content creating and copywriting
- Collaboration
- Problem solving and strategic thinking
- Analytical / research skills
- Creativity
- Experience in Credit and/or Marketing Solutions industries advantageous
- Fraud & ID Industry Marketing/ Product Marketing qualifications preferred
Benefits
- 26 days’ annual leave + bank holidays (increasing with service)
- Global paid wellness days off + a bonus day off to celebrate your birthday
- A generous contributory pension scheme + access to the TransUnion Employee Stock Purchase Plan
- Private health care + a variety of physical, mental and financial fitness wellbeing programmes such as access to mindfulness tools
- Access to our diversity forums and communities so you can get involved in causes close to your heart
- Flexibility at TU: We recognise that our people need the freedom to balance their day-to-day lives with their work.
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