GTM Strategy & Planning Manager leading high - impact go - to - market projects at Iru. Involved in revenue frameworks, pricing strategies, and executive - level deliverables.
About the role
- Results-oriented Product Marketer developing strategies for provider payment solutions at Zelis. Leading product launches, market analysis, and cross-functional collaborations to optimize payments.
Responsibilities
- Develop and execute annual marketing plans that align with business objectives and market opportunities
- Lead and/or support planning and execution of new product and feature launches for provider audiences
- Partner with product and commercial leaders to build and evolve go-to-market strategies
- Responsible for ensuring the positioning and messaging for the provider product portfolio reflects market and buyer insights
- Drive a research agenda to uncover provider needs, market trends, and competitive dynamics
- Collaborate with demand generation, digital, and field marketing teams to ensure messaging is consistently and effectively delivered across all channels
- Build networks and partnerships across the enterprise, influencing colleagues and stakeholders to drive alignment and results
- Develop and track product-level KPIs, manage product marketing budgets, and present marketing impact and results
- Support the creation and management of plans, product launch calendars, and marketing campaigns that address key business challenges
Requirements
- 8+ years of progressive B2B marketing experience, with a strong track record in product marketing
- Deep understanding of payer, provider, and payments landscape is a plus; channel experience with Payers and Providers strongly preferred.
- Proven ability to define and execute product positioning, commercialization, and sales enablement strategies.
- Demonstrated success in developing and managing marketing plans with direct impact on business results.
- Exceptional written and verbal communication skills; adept at influencing and presenting to leaders and external partners.
- Bachelor’s degree required; MBA or Master’s preferred.
- Ability to travel up to 20%.
Benefits
- 401k plan with employer match
- flexible paid time off
- holidays
- parental leaves
- life and disability insurance
- health benefits including medical, dental, vision, and prescription drug coverage
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