Sr. Investment Data Analyst responsible for financial insights and automating database architecture for Globe Life’s diverse investment portfolio. Supporting a multi - asset portfolio to modernize analytical and reporting capabilities.
About the role
- Data Analyst at Âncora focusing on user behavior and campaign data analysis for strategic insights. Collaborating with teams to support marketing and sales decisions through data-driven approaches.
Responsibilities
- Analyze campaign data and user behavior across multiple channels (digital marketing, CRM, sales).
- Build automated dashboards and management reports (Power BI, Google Data Studio, SQL, Python).
- Define and monitor funnel metrics: CAC, LTV, Churn, Retention, Cohorts, and ROI.
- Conduct A/B tests and attribution modeling to identify key growth drivers.
- Support strategic acquisition, retention, and monetization decisions through predictive analytics and data-driven insights.
- Collaborate with media, BI, and product teams to design experiments and validate growth hypotheses.
Requirements
- Degree in Data Science, Engineering, Statistics, Economics, or Digital Marketing.
- Experience with SQL, Power BI, and Google Data Studio (or Looker Studio).
- Intermediate to advanced knowledge of Python (pandas, numpy, matplotlib).
- Experience with sales funnels, attribution models, cohort analysis, A/B testing, and growth metrics (CAC, LTV, ROI, churn).
- Ability to interpret performance data and propose evidence-based action plans.
Benefits
- CAJU+ meal allowance (includes psychological and nutritional support for employees)
- Transportation voucher
- Health insurance
- Dental plan
- Pharmacy benefit
- Partnerships with universities and English language schools
- Life insurance
- Gympass
- Birthday day off
- Profit-sharing (PLR)
- Discount on consortium share purchases
- SESC partnership
- "Evoluir" Project (financial support for employee self-development)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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