Amazon Channel Manager responsible for managing and growing Knix's DTC brand presence on Amazon. Driving revenue and optimizing performance using eCommerce and marketing expertise.
Responsibilities
Take ownership of our brand's Amazon presence and ensure the account is effectively managed to achieve sales and revenue targets.
Develop and execute strategies to increase sales, improve conversion rates, and drive revenue growth on the Amazon platform.
Create compelling product listings that highlight key features and benefits, optimize content, keywords, and imagery to maximize visibility and improve search rankings.
Plan and execute Amazon-focused advertising both within and outside the platform (e.g., Google-to-Amazon) campaigns, including sponsored ads, display ads, and promotions, to increase product visibility, drive traffic, and generate sales.
Monitor inventory levels, track sell-through rates, and collaborate with the supply chain team to ensure optimal stock availability and prevent out-of-stock situations.
Conduct regular market research and competitor analysis to identify trends, opportunities, and potential areas for improvement, and adjust strategies accordingly.
Utilize analytics tools and reports to monitor and evaluate key performance metrics, such as sales, traffic, conversion rates, and ROI, and provide actionable insights to drive continuous improvement.
Work closely with cross-functional teams, including marketing (brand & digital), sales, planning, operations, finance, customer experience, and our sister brand Kt by Knix to align strategies and ensure a seamless customer experience on Amazon.
Keep abreast of the latest Amazon trends, policies, and best practices, and proactively implement changes and updates to optimize our Amazon presence.
Monitor and respond to customer inquiries, reviews, and feedback, ensuring a high level of customer satisfaction and brand reputation on the Amazon platform.
Collaborate with external partners or agencies specializing in Amazon channel management to develop and execute joint strategies that align with our brand's goals and objectives.
Assist in negotiating contracts and agreements with partner agencies, ensuring clear expectations, deliverables, and performance targets are established.
Ensure partner/agency compliance with Amazon's policies, guidelines, and best practices, addressing any issues or concerns promptly and effectively.
Requirements
Proven experience as an Amazon Channel Manager or similar role, driving revenue growth on the Amazon platform
Strong understanding of e-commerce, digital marketing, and sales principles
In-depth knowledge of Amazon Seller Central and FBA (Fulfillment by Amazon) processes and tools
Proficiency in using analytics tools, such as Amazon Retail Analytics (ARA), Helium 10, or similar platforms
Familiarity with Amazon advertising platforms, including Sponsored Products, Sponsored Brands, and DSP (Demand-Side Platform)
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Strong communication, negotiation, and relationship-building skills
Detail-oriented with exceptional organizational and time management abilities
Ability to work in a fast-paced, dynamic environment and adapt to changing priorities and deadlines
Bachelor's degree in business, marketing, or a related field (preferred)
Benefits
Employees feel respected and supported at Knix.
We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with.
Reasonable accommodations provided for persons with disabilities during the application process.
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