Regional Market Manager overseeing commercial leadership for NAR Franchises. Analyzing KPIs and guiding local sales teams in Brazil.
Responsibilities
Strategic Sales Management
Analyze performance indicators (KPIs) such as occupancy, average daily rate, RevPAR, total revenue and market share regularly and implement action plans when necessary.
Participate in building, reviewing and adjusting budgets. (PE/Forecasts/Others).
Prepare budgets and projections from scratch for franchises that do not fulfill this role, both for strategic forecasts (3+9, 6+6, 9+3) and for the construction of annual rate grids and PEs.
Local and Cluster Team Management
Monitor and guide local and cluster commercial teams (sales executives, account managers, etc.).
Provide regular training, development and target alignment with properties.
Train teams on company tools and new processes. Ensure their implementation and audit them at year-end.
Conduct onboarding for new employees.
Atlantica Activations
Participate in and coordinate the company’s commercial activations (RoadShows, Regional Meetings, SalesWeek, trade shows, etc.).
Client and Key Account Relationships
Manage relationships with strategic accounts for franchised units when necessary.
Occasionally join commercial visits, events and important negotiations.
Act as an escalation point for conflicts or commercially significant opportunities.
Operational Routine and Travel
Make periodic visits to hotels, traveling at least biweekly.
Ensure active presence at openings, transitions or critical performance moments.
Atlantica Activations
Participate in and coordinate the company’s commercial activations (RoadShows, Regional Meetings, SalesWeek, trade shows, etc.).
Client and Key Account Relationships
Manage relationships with strategic accounts for franchised units when necessary.
Occasionally join commercial visits, events and important negotiations.
Act as an escalation point for conflicts or commercially significant opportunities.
Data Analytics
Collect data manually from units without connectivity.
Compile information manually to perform analyses and/or presentations.
Regularly report data migration failures – common in franchised units.
Requirements
Proficiency in SalesForce, Power BI, Excel and PowerPoint.
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