Developing and executing acquisition campaigns for Personal Banking and Wealth customer growth at Citi. Managing high - priority campaigns with strong marketing discipline and collaboration.
About the role
- Paid Media Manager responsible for developing and executing paid search strategies and optimizing campaigns. Specializing in Facebook ads and iGaming at Growth Leads.
Responsibilities
- Develop and execute effective paid search and PPC campaign strategies to drive profitability and growth.
- Conduct keyword selection, audience targeting, and ad copy creation to optimize campaign performance on social media platforms.
- Oversee and optimize budgets, bids, and KPIs to maximize ROI and meet profit targets.
- Monitor and report campaign performance to stakeholders, identifying issues and implementing solutions.
- Collaborate on new campaign ideas and stay updated on PPC/SEM trends, tools, and best practices.
- Maintain relationships with ad platforms and vendors to ensure smooth campaign operations.
Requirements
- Extensive experience managing digital ad campaigns across platforms (Google Ads, Facebook Ads, Display) in iGaming and Trading industries.
- Skilled in goal-setting, team support, and optimizing performance through keyword bidding and audience targeting.
- Proficient in data analysis, reporting, and conversion optimization, with affiliate lead generation experience.
- Strong understanding of digital marketing concepts, landing pages, conversion flows, and analytics tools (e.g., Google Analytics).
- Familiar with multiple ad platforms and basic knowledge of HTML, PHP, WordPress, and advanced Excel skills.
- Excellent communication and analytical skills; BSc/BA in Marketing or related field preferred, AdWords certification a plus.
Benefits
- competitive salary
- lucrative commission structure
- private health care benefits
- flexible work schedules
- vibrant work environment
- excellent opportunities to learn and grow
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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