SEO Director leading GEO & SEO strategy across enterprise clients at Jellyfish. Ensuring alignment with organic search, content marketing, and digital PR initiatives.
About the role
- Music Content Writer and Strategist enhancing LANDR's digital presence for musicians. Responsible for SEO strategies, content creation, and analytics reporting across LANDR properties.
Responsibilities
- Plan, create, and optimize written music content that aligns with business objectives, company initiatives, and LANDR’s global creative audience.
- Monitor organic content performance and conversions across LANDR platforms using GA4, Google Search Console, Ahrefs, and Semrush.
- Conduct in-depth keyword research and identify opportunities for high-performing content.
- Regularly report on key SEO and content metrics, providing actionable insights to the growth team.
- Coordinate with Paid Acquisition, Social, Video, and Content teams to align strategies and maximize impact.
- Support digital PR and outreach efforts to strengthen LANDR’s authority and visibility.
- Lead localization and optimization of content for international audiences.
- Stay up-to-date on SEO trends, algorithm updates, and how AI/large language models (LLMs) are evolving search.
Requirements
- At least 3 years of experience in content creation and strategy
- Experience with SEO tools, including GA4, Google Search Console, Ahrefs, and Semrush
- Proven experience growing organic traffic and conversions through data-driven strategies
- Ability to identify high-impact keywords and develop effective SEO-focused content plans
- Experience working cross-functionally with product, development, and marketing teams
- Experience in international content strategy and localization is a strong asset
- Excellent written and verbal communication skills in English; French is a plus
- Knowledge of the music industry or a passion for music/musicianship is a major plus
Benefits
- Health insurance, including access to virtual doctor services via Maple and an employee assistance program (through Homewood)
- Frequent office and social events (catered Mondays, bagel Tuesdays, after-work socials, etc.)
- Your birthday is a paid day off
- Annual allowance for public transit (Montreal employees) and for fitness activities
- Free access to LANDR products
- Open-plan downtown office near Square-Victoria metro station
- Partnerships with local music events and festivals (MUTEK, Pop Montréal, Igloofest…)
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