Head of Web Marketing driving strategic web initiatives for replit.com. Focused on customer acquisition and optimizing website performance.
About the role
- Performance Media Buyer managing paid media campaigns on TikTok and Facebook for Impact Scale LLC. Collaborating with creative teams to optimize ad performance and scale campaigns.
Responsibilities
- Plan, launch, and manage TikTok and Facebook ad campaigns with daily optimizations.
- Monitor budgets, pacing, and performance metrics to meet CPA/ROAS targets.
- Conduct A/B testing on ad creatives, audiences, placements, and bidding strategies.
- Develop full-funnel paid media strategies tailored to brand goals and customer journeys.
- Collaborate on campaign calendar planning with product and creative stakeholders.
- Work with content creators, UGC partners, and internal design teams to ideate and brief high-performing ad creatives.
- Analyze creative performance data to inform future iterations and creative direction.
- Track and analyze key performance metrics such as CTR, CPC, CPM, ROAS, and LTV.
- Build performance reports and present insights, optimizations, and results to stakeholders.
- Use analytics tools (e.g., Google Analytics, TikTok Analytics, Meta Ads Manager) for in-depth attribution and impact analysis.
- Stay updated on platform changes, algorithm updates, and emerging ad formats.
- Continuously test new features, trends, and strategies for scalable growth.
Requirements
- Experience posting and managing social media accounts, such as TikTok and Facebook/Instagram.
- Knowledge in TikTok Ads Manager and Facebook Business Manager (Meta Ads).
- Strong analytical skills; ability to derive insights from data and act on them.
- Experience with creative performance analysis and working with creative teams.
- Familiarity with ad policies, audience segmentation, and bidding strategies.
Benefits
- Competitive Commission and performance-based bonuses.
- Remote-first work culture and flexible hours.
- Opportunity to work with fast-scaling brands and cutting-edge creative teams.
- Access to ongoing training, platform certifications, and growth opportunities.
- Collaborative and fast-paced startup environment.
- Flexible work from home options available.
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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