Hybrid Marketing Strategist – Customer Value Lead

at Inyova Impact Investing

• Job title: Marketing Strategist – Customer Value Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Zurich, Switzerland

About the role

• Marketing Strategist & Customer Value Lead at Inyova shaping brand perception and long-term customer value strategy for sustainable investments. Owning marketing strategy and customer retention initiatives.

Responsibilities

• Lead the development Inyova’s marketing strategy, aligned with Inyova Strategy 2026
• Own the annual marketing budgeting process and ensure efficient resource allocation across channels and initiatives
• Drive Inyova’s tone of voice and ensure brand consistency across all touchpoints
• Oversee PR, strategic website upgrades, and visual language alignment
• Increase customer lifetime value (CLTV) by, e.g., driving upselling initiatives, cross-selling initiatives, or increasing customer retention
• Grow customer happiness, measured as NPS, and gather customer insights to continuously improve Inyova’s value proposition

Requirements

• 5+ years of experience in marketing, strategy, or customer lifecycle management, ideally in fintech, sustainability, or digital products
• Strong analytical and abstract thinking skills with the ability to translate insights into actionable strategies
• A track record in delivering tangible results, backed by data
• A track record in project management and ownership, from concept to execution
• Excellent communication and storytelling skills in English (German and French are a plus)
• A passion for impact and sustainability, and a drive to make investing meaningful for everyone.
• If you don’t meet every single requirement but believe you have the right mindset and drive to succeed in this role, we encourage you to apply!

Benefits

• A mission that truly matters – lead marketing that drives real-world impact and helps make sustainable investing mainstream.
• Strategic ownership and influence – shape Inyova’s marketing and customer value strategy directly with the CEO and leadership team.
• A high-performing, purpose-driven team – collaborate with ambitious colleagues across Marketing, Product, and Growth who share your drive for excellence and impact.
• Visible results and real impact – see your strategic initiatives turn into measurable customer value, growth, and brand strength.
• Fast learning and autonomy – own major cross-functional projects with the freedom to test, learn, and innovate.
• Flexibility and balance – enjoy flexible working hours, hybrid options, and an outcome-oriented culture that values trust and accountability.
• Competitive and caring benefits – 30 days vacation, stock options, commuting support, and professional development budget.
• A culture of ambition and purpose – join a team where strategic thinking meets impact and where your work shapes Inyova’s 2026 vision.