Marketing Operations Manager optimizing global demand generation for Trackforce, the leading SaaS in physical security workforce management.
CT
Hybrid Marketing Operations Specialist
Posted 5 months ago
About the role
- Marketing Operations Specialist at Clio managing scalable marketing programs and collaborating with global teams. Optimizing data processes and implementing technology for efficient campaign execution.
Responsibilities
- Building scalable marketing programs, including but not limited to emails, nurtures, webinars, events, direct mail, forms, and content syndication automations
- Collaborating with a global team (demand generation, product marketing, content, customer marketing, channel partner, and design team) on projects
- Baking email best practices into your builds
- Optimizing and building data hygiene, compliance, segmentation, and operational automations
- Analyzing and sharing insights on campaign performance, database growth, email metrics, and lead funnel
- Assisting the MarOps team with implementing new technology for the marketing team and documenting processes
- Supporting the MarOps team in delivering training on marketing tools, reports, and data while helping to drive adoption of SOPs, systems, and tools
- Executing tasks on time and error-free
- Keeping task statuses updated and communication flowing on task tickets
Requirements
- Experience building marketing automation programs
- Experience using a CRM and Marketing Automation Platform
- Basic understanding of HTML and CSS
- Basic understanding of webhooks, integrations, and APIs
- Experience using Excel
- Strong communication, collaboration, and time management skills and strong attention to detail
- Serious bonus points if you have: Worked in technology at a SaaS company
- Experience with Marketo and Salesforce
- Experience using project management tools like Wrike, Asana, or Trello
- Experience with HTML and CSS
- A graduate degree in a relevant discipline (Business, Technology, Operations, Data)
Benefits
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment
- Flexible time off policy, with an encouraged 20 days off per year
- $2000 annual counseling benefit
- RRSP matching and RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
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