Director of Marketing Operations at Create Wellness overseeing integrated marketing campaigns. Collaborating across functions to ensure efficiency and effectiveness in campaign execution and reporting.
About the role
- Marketing Operations Manager focusing on US GTM strategy for Loyverse Pay. Responsible for product positioning, market research, and cross-functional alignment.
Responsibilities
- Lead GTM Strategy & Execution: Own positioning, messaging, segmentation, and launch plans for products and features.
- Understand the Market: Conduct quantitative and qualitative research to develop deep empathy for our customers and identify opportunities for differentiation.
- Drive Product Adoption: Develop full-funnel GTM strategies using paid, owned, and earned channels in collaboration with external channel marketing partners.
- Influence the Roadmap: Serve as the voice of the customer in product development by identifying unmet needs and surfacing opportunities for improvement and innovation.
- Develop Cross-functional Alignment: Work closely with Product to coordinate GTM activities and ensure consistent messaging.
- Track Performance: Define success metrics, monitor performance, and use insights to optimize messaging, campaigns, and channel mix.
Requirements
- 4+ years of experience in B2B fintech marketing (preferably product marketing or GTM strategy).
- Strong customer empathy and ability to synthesize complex product value into clear, differentiated messaging.
- Excellent written and verbal communication skills.
- Strong analytical skills, with experience working with analytics tools.
- Passion for the restaurant industry and a deep understanding of F&B seller needs.
- A proactive, resourceful mindset and a genuine interest in financial services and small businesses.
- Global Mobility: Willingness and ability to travel internationally to drive business development and partner engagement.
Benefits
- We trust you, so we offer flexible working hours, as long it suits both you and your team;
- Physical and mental health support through our partnership with GymPass giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, digital fitness and nutrition apps;
- Our company offers extended and improved maternity and paternity leave choices, giving employees more flexibility and support;
- Cycle-to-Work Scheme;
- Health and Life Insurance;
- Pension Scheme;
- 25 days of Annual Leave (+ Bank Holidays);
- Office snacks every day;
- Friendly, comfortable and informal office environment in Central London.
Job title
Job type
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Not specified
Degree requirement
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