Senior Annuity Marketing Strategist driving growth through annuity marketing campaigns and strategic partnerships. Focusing on consumer markets to enhance impact and relationships with advisory firms.
About the role
- Marketing Leader at PermitFlow driving growth strategies through targeted campaigns and data analysis. Leading a high-leverage team to build a robust marketing foundation in construction tech.
Responsibilities
- You’ll own the strategy, execution, and growth engine that powers our next chapter of company expansion.
- Build a Predictable Pipeline Engine
- Own the marketing-sourced pipeline number, driving consistent Marketing SALs across core marketing channels.
- Drive data-driven experimentation of new channels — fast testing loops, creative iteration, and funnel optimization.
- Lead ABM and Enterprise Demand
- Design and execute account-based marketing (ABM) campaigns that warm key enterprise and mid-market accounts.
- Partner with Sales on 1-to-1 tactics: examples could include tailored ads, custom mailers, event activations, and prospect-specific collateral.
- Strengthen Product Marketing and Positioning
- Own ICP clarity, competitive messaging, and value propositions across verticals.
- Build enablement materials that convert — one-pagers, decks, landing pages, and case studies.
- Partner with Product and Sales to tighten feedback loops and refine positioning by segment.
- Optimize the Funnel and MarTech Stack
- Improve data visibility across every stage of the funnel.
- Build a best-in-class MarTech stack that drives real results.
- Build and Lead a Lean, High-Leverage Team
- Manage and coach internal marketers and external agencies.
- Define success metrics, accountability, and an experimentation culture.
- Partner cross-functionally with Sales, Product, RevOps, and Leadership to align GTM strategy.
Requirements
- Full-stack B2B marketer with 3–10 years of experience across demand generation, ABM, and product marketing, ideally in a startup or scale-up environment.
- Builder-operator: You can architect systems and run campaigns yourself.
- Excited by ambiguity and speed. You move fast, test ideas, and iterate.
- Data-driven decision maker: Numbers speak louder than words to you. Setting up metrics to track success is as important to you as the experiment itself.
- Deep familiarity with HubSpot, paid media, and marketing analytics.
- Proven ability to partner with Sales and drive measurable pipeline impact.
- You’re excited by the idea of building the marketing foundation for a category-defining company — and seeing your work directly shape how cities, homes, and businesses get built.
- (Bonus) Experience marketing to construction, proptech, or vertical SaaS audiences.
Benefits
- 📈 Equity packages
- 💰 Competitive Salary
- 🩺 100% Paid health, dental & vision coverage
- 💻 Company issued laptop.
- 🎧 Home office & equipment stipend
- 🍽️ Lunch & Dinner provided via UberEats w/ a fully stocked kitchen
- 🚍 Commuter benefits
- 🎤 Team building events
- 🌴 Unlimited PTO
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