Paid Social Media Executive at SMRS developing impactful social media campaigns. Working in a global brand environment focused on diversity and creating positive change.
About the role
- Marketing & Social Media Coordinator at Eagle Bay Financial supporting NIP and sales enablement product strategy. Focused on social media engagement, reporting, and event coordination.
Responsibilities
- Research, write/edit and create new posts for social media accounts for NIP
- Schedule and manage social media content daily
- Conduct real-time monitoring throughout the social media platforms and respond and engage with followers
- Prepare monthly reports of social media activities and engagement levels and export and analyze Google Analytics reports and metrics
- Prepare monthly e-blasts for contacts using team content management system
- Create well-drafted quarterly newsletters
- Prepare annual marketing projects requiring strong design, vendor and project management skills
- Support for NIP conferences and events from booking to implementation, maintain calendar of events
- Research Indigenous organizations/associations events to determine participation along with maintaining calendar of events for all NIS firms
- Develop and refresh servicing collateral such as forms, summaries, presentations, and brochures
- Analyze data, market conditions, and competitor information to determine communications requirements
- Research new developments, trends, competitors, and alternate media streams
- Update online platforms and printed materials with employees’ most up to date information
- Coordinate the order of print and promotional materials through established vendors
- Search local events that are happening in the Indigenous Communities, communicate the details with organizers, and present them to managers for final decision
- Track and report website and social media metrics to management
- Acts as a resource to entire team of NIS
- Perform all types of administrative tasks associated with marketing, social media and communications.
Requirements
- Minimum of 3 years of experience in Marketing and Communications
- Completion or working towards a certificate in Marketing, Business, or equivalent
- Knowledge of multiple facets of insurance is an asset
- Experience identifying target audiences and devising effective digital campaigns
- Experience with creating and implementing digital marketing strategies including keyword research, search engine marketing, website usability, search engine optimization, mobile marketing, social media, and content marketing strategies
- Knowledge of AODA and privacy legislation and other legislative requirements
- Strong analytical skills; experience with campaign success analysis
- Strong knowledge of trends and best practices in marketing
- Excellent communication skills including written, listening, and oral
- Excellent organizational skills paired with meticulous attention to detail
- Strong problem-solving skills reflecting adaptability
- Ability to work under pressure and meet tight timelines
- Able to deal with confidential information with a high degree of diplomacy.
Benefits
- Have an impact in the communities we serve
- Participate in our contributions towards Truth and Reconciliation
- Learn by working & collaborating alongside our existing team of experts
- Employee benefit and retirement programs are provided
- Competitive compensation
- A fun, flexible and productive work environment
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