Digital Marketing & Event Manager planning marketing strategies and networking events for Ubitec GmbH. Developing campaigns and supporting HR in employer branding initiatives.
SF
Hybrid Manager, Integrated Digital Marketing
Posted 5 months ago
About the role
- Manager of Integrated Digital Marketing at Fidelity promoting content and driving client engagement through digital campaigns. Collaborating with teams to generate leads for wealth management and financial advisors.
Responsibilities
- build smart campaign strategies within a team that partners closely with digital channel, product, segment, and thought leadership marketing associates, as well as business experts.
- promote content and messages in a connected way
- drive prospect and client engagement with our website
- generate marketing qualified leads through digital campaigns targeting wealth management firms, financial advisors, and institutional investor audiences
- blend business and digital marketing expertise with a passion for raising thought leadership brand voice in the market
- optimize performance, and amplify content that helps financial professionals run their practice
- stay up-to-speed on market trends, and apply the latest tools, insights, and solutions from Fidelity
- contribute to strategic awareness and demand generation campaigns
- leverage campaign objectives, KPIs, and engagement plans to make tactical recommendations
- advocate for best practices, content standards and agile processes
- partner effectively with digital marketing, creative, and agency partners
- incorporate feedback from stakeholders, compliance, and leadership
- serve as point person for lead management logistics and enhancements ensuring marketing leads get to Sales in a timely and appropriate manner
- ensure internal, public, and client-facing materials are in-compliance
- maintain an open and collaborative test and learn approach across marketing channels
- optimize content, tactics, and campaign mix to improve business outcomes
- help execute creative, messaging, and call to action testing across marketing channels
- partner with key digital marketing channel owners (email, social, search, web, comms) to build integrated plans and co-develop best practices based on learnings
- deliver marketing qualified leads to sales
Requirements
- Minimum Bachelor’s Degree, advanced degree a plus.
- 3+ years of experience working in financial services or related technology industry in a campaign strategy, content marketing, or digital marketing role
- Knowledgeable in marketing campaigns, paid media, lead generation and marketing automation
- Outstanding project management, communications skills, and presentation skills
- A strong understanding of digital marketing and content marketing best practices
- Ability to effectively collaborate across the Marketing/Creative team and with business partners
- Experience in marketing testing, measurement, report analysis and optimization
- Ability to run multiple projects, identify risks and opportunities
- Willing to take action to drive initiatives forward, challenge conventional thinking foster compelling dialogue and collaboration
- Strong sense of urgency, integrity, purpose, and accountability of owning successes and failures
- Exceptional organizational skills, consistently setting and meeting deadlines, prioritizing or re-prioritizing, and using outstanding judgement in engaging senior resources
Benefits
- comprehensive health care coverage and emotional well-being support
- market-leading retirement
- generous paid time off and parental leave
- charitable giving employee match program
- educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career
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