Junior Online Marketing Manager at PS Marketing GmbH creating and optimizing PPC campaigns and landing pages for various clients. Collaborating with team members to deliver outstanding online marketing solutions.
About the role
- Manager of Digital Marketing leading digital strategies for U.S. commercial business at Fresenius Kabi. Focused on omnichannel activation and campaign optimization with cross-functional collaboration.
Responsibilities
- The Manager, Digital Marketing leads the development and execution of digital strategies for Fresenius Kabi’s U.S. commercial business
- Partnering with product marketers and cross-functional teams, this role drives omnichannel activation, customer orchestration, and adoption of digital platforms to deliver connected, targeted campaigns from engagement to conversion.
- Key responsibilities include project management, stakeholder alignment, process improvement, and data-driven campaign optimization—requiring strong collaboration, hands-on digital expertise, and a proactive, solution-oriented mindset.
- Engage collaboratively with marketing teams to optimize digital campaigns and establish key performance indicators to help assess success and determine opportunities for enhancements.
- Project management responsibilities in the development of new websites, product microsites, and portals.
- Collaborate with business owners to ensure optimal product content and SEO resides on US website pages.
- Manage large projects with cross-functional teams, through a structured engagement to achieve business objectives.
- Strong comfort level with data aggregation within a regulated industry.
- Assist in the development and analytics of Omnichannel Marketing strategies for new markets (i.e., BioPharma, brand, consumer-facing).
- Using Salesforce, Veeva, Pardot, etc. to develop creative solutions and enhance customer engagement.
- Proficient in reading data, Google Analytics, SEMRush, Lookerstudio, and other back-end tools to support digital communication and metrics.
- Collaborate with key stakeholders from IT, Marketing, Operations, and Data Analytics teams to develop system alerts and data sharing.
- Partner with Sales team to refine the lead qualification process, ensuring alignment that leads to sales adoption and follow through.
- Work with Marketing teams and agencies to support digital advertising, including retargeting campaigns and high performing ad placements.
- Collaborate with agencies and/or vendors, as necessary, to deliver comprehensive program evaluations and recommendations.
- Keep Marketing teams updated on digital trends and their practical business benefits.
Requirements
- Bachelor’s degree (focus in Marketing, Communication, Advertising, or digital applications preferred)
- 5+ years related experience in digital marketing analytics with a focus on campaign management.
- Experience working in a highly regulated industry (i.e., pharmaceuticals, finance, insurance, banking) is preferred.
- Experience collaborating with digital marketing to establish user requirements
- Strong analytical skills in Digital Marketing, Ecommerce & digital optimization.
- Solid interpersonal and effective communication skills (verbal and written) with internal stakeholders and outside agencies, partners, and vendors.
- Proficient with Microsoft Office (Excel, Word, PowerPoint, Outlook), and other database/ERP concepts (i.e., SAP, Salesforce.com); advance experience in Google Platforms and Adobe Experience Manager
- Able to manage and prioritize multiple complex projects with demonstrated time management skills.
- Excellent organizational skills accompanied with strong project management, and planning skills.
- Must possess strong analytical skills with attention to detail and accuracy.
- Demonstrated ability to prioritize and execute tasks in a fast-paced dynamic environment.
- Ability to collaborate effectively with all employees and external business contacts while conveying a positive, service-oriented attitude.
- Highest level of integrity and good judgment, with the ability to effectively deal with highly sensitive, confidential information.
- Ability to maintain complete confidentiality and discretion in business relationships and exercise sound business judgment.
- Ability to work flexible hours and weekends to meet business/customer needs.
Benefits
- medical, dental and vision coverage
- life insurance
- disability
- 401K with company contribution
- wellness program
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