Strategic Marketing Manager driving email campaigns for lead generation in the construction sector. Oversee campaign strategies and optimize performance in a B2B/SaaS environment.
About the role
- Lead Generation Specialist for surgical imaging sales at Delta Medical Systems. Developing, planning, and executing lead generation for Siemens medical imaging products.
Responsibilities
- Identify and contact dormant or unengaged leads through cold calling, emailing and field visits.
- Personalize outreach to increase engagement.
- Reintroduce Delta Medical Systems’ products and services to former or inactive accounts.
- Qualify leads based on predefined criteria.
- Hand off qualified leads to senior sales staff.
- Maintain accurate records of outreach activities, lead status, and customer feedback.
- Collaborate with sales leadership to prioritize target accounts and refine outreach strategies.
- Represent the company professionally in all customer interactions.
- Participate in available training and development to build sales skills and product knowledge.
- Comply with and adhere to all customer site requirements, which may include certain vaccinations.
- Perform other duties as assigned by direct supervisor.
Requirements
- High school diploma or equivalent required; associate or bachelor’s degree preferred
- Strong verbal communication and interpersonal skills
- Comfortable initiating contact with unfamiliar prospects
- Willingness to travel extensively and work independently
- Positive attitude and eagerness to learn sales fundamentals
- Ability to document interactions and follow up consistently
- Prior sales experience a plus.
Benefits
- Paid vacation
- Paid personal time
- Eight holidays annually
- 401(k) retirement plan with company match
- Excellent vacation policy, including paid family leave
- Comprehensive and affordable insurance package including medical, dental, vision
- Company paid: short-term disability, long-term disability, and life insurance/AD&D
- Company car, if qualified, or mileage reimbursement
- Paid expenses
- Corporate based tech support
- Initial on the job training and ongoing OEM product training
- Education assistance
- Advancement opportunities include Account Executive, Strategic Account Manager, and Regional Sales Manager
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