Strategic Marketing Manager driving email campaigns for lead generation in the construction sector. Oversee campaign strategies and optimize performance in a B2B/SaaS environment.
About the role
- Lead Generation Coordinator for funeral home partners, coordinating direct mail programs and operational support. Overseeing lead generation initiatives and vendor management to ensure partner satisfaction.
Responsibilities
- Coordinate end-to-end execution of lead generation initiatives, including intake, requirements gathering, vendor coordination, approvals, production, and delivery to ensure timely schedules.
- Monitor inbound requests across channels, capture requirements, prioritize, and route work to appropriate teams or partners.
- Support audience selection and data preparation activities; this includes coordinating list pulls, alignment with criteria, and maintaining data governance guidelines.
- Coordinate with printers, mail houses, third parties, and other parties to ensure mail scheduling.
- Work with templates to customize partner materials such as logos, headshots, copy edits, and event details to support the experience for funeral homes.
Requirements
- 2+ years of experience in marketing operations, program coordination, vendor coordination, direct mail operations, or a similar execution-focused role.
- Experience with Microsoft Products (Excel, Office, Word) is required.
- Experience coordinating with external vendors, managing proofs, and approvals is preferred.
- Direct mail experience is preferred; strong supplemental coordination and operational experience is acceptable.
- Regulated industry experience is a plus.
Benefits
- Annual profit sharing
- 401(k) with company match with discretionary contribution
- Company-sponsored group medical and dental insurance
- Company-paid life insurance
- Company-paid long-term disability
- Paid holidays
- Generous vacation time and sick leave
- Paid parental leave
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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