Senior Creative Producer driving creative vision for EdTech products. Collaborating with teams to develop innovative marketing campaigns and analyze their effectiveness.
Responsibilities
Set and execute social media and communication campaigns in alignment with product, research, and marketing strategies.
Lead brainstorming sessions and team activities to generate creative ideas and concepts.
Write comprehensive briefs for motion/graphic designers and content creators.
Review and approve advertising creatives, providing edits and feedback as needed.
Adapt advertising creatives for different platforms and target audiences.
Analyze the effectiveness of advertising creatives and propose enhancements based on findings.
Conduct market and competitor analysis to identify trends and opportunities.
Research and implement new tools and approaches to optimize the creative process and drive results.
Requirements
Minimum of 3 years of experience in positions such as Creative Specialist, Digital Marketing Manager, or Performance marketing.
Proven experience working with B2C mobile applications.
Proficiency in English at the Upper Intermediate level or higher.
Strong analytical and creative skills demonstrated by past results.
Experience analyzing key metrics of marketing campaigns.
Research skills and ability to write technical tasks for designers.
Copywriting skills and experience working with international markets are advantageous.
Nice to have: Experience in video and UGC content creation.
Familiarity with web and app marketing.
B2C niche market experience.
Creative testing experience with Meta.
Benefits
Health insurance package for hybrid mode (Cyprus, Poland) and health corner in the Cyprus office.
Flexible paid time off, you get 21 days of annual leave + 10 bank holidays.
GPT Chat bot/ Chat GPT subscription and other tools.
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