Customer Success Manager overseeing colocation, cloud, and managed services to enhance customer value and retention. Collaborating with sales and support teams to ensure customer success in their journey with Flexential.
About the role
- Head of Customer Marketing for CraftGinClub, leading strategies for customer engagement and retention in a growing premium alcohol retailer. Working within Sales & Marketing to enhance user journeys and drive commercial performance.
Responsibilities
- CraftGinClub is one of the UK’s leading premium alcohol retailers. The Head Of Customer Marketing / CRM is a key role to help achieve this.
- This role sits within the Sales & Marketing department, and will work closely with Acquisition, Brand, Website, Commerce, Tech, Customer Service, and of course our Product team.
- Reporting into the CSMO, this role will be a key leader within the Sales & Marketing team, helping guide the overall department with specific authority and accountability for the Customer Marketing function within it.
- The role involves shaping customer user journeys and driving up commercial performance through improved subscriber retention and monetization strategies.
Requirements
- Audit – reviewing everything we currently have set up across the current data systems we use and benchmarking current performance
- Strategy – identifying a direction we need to head in, and giving a clear actionable roadmap of what we need to do and when
- Infrastructure – identifying and onboarding systems and tools if needed Planning – getting colleagues and sister teams lined up with a strong degree of project management to start a production plan
- Campaign management – owning proactive campaigns, reactive campaigns, and journey management of our various customer types
- Analysis – monitoring performance and tracking KPIs across email and SMS (and beyond as our offering changes) ensuring targets are met
- Team leadership – leading, directing, coaching and mentoring a Customer Marketing team
- Stakeholder management – working closely with teams around the business, ensuring a collaborative approach to driving results
Benefits
- Hybrid working – Wed/Thu in our Barbican based office, remote on Mon/Tue/Fri
- Flexible working hours
- 25 days holiday rising with length of service
- Weekly gin and rum tasting
- Generous staff discount on our online store
- Opportunity to take part in regular product tastings and attend industry events
- Real career progression opportunities, with the chance to grow as we do
- Dynamic working environment
- Regular social events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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