Developing and executing acquisition campaigns for Personal Banking and Wealth customer growth at Citi. Managing high - priority campaigns with strong marketing discipline and collaboration.
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Hybrid Google Ads, SEA Marketing Manager for Growth Hacking – A/B Testing, Performance Marketing
Posted 4 months ago
About the role
- Google Ads Marketing Manager responsible for A/B testing and campaign optimization. Join a dynamic team focused on growth hacking in performance marketing for clients in an agile environment.
Responsibilities
- You are responsible for optimizing national and international Google campaigns (including YouTube) for our clients with advertising budgets of €5,000–€100,000 per month
- You design A/B tests and data-driven experiments for online shops, platforms, and websites
- You perform analyses using Google Analytics and other tools to optimize online shops and websites for visitors
- You maintain direct contact with our clients and partners
- Together with the team, you analyze existing projects and further develop them
- You work with Google Ads Editor, Google Analytics, Google Tag Manager, Google Data Studio, Keyword Planner, Microsoft Ads, and content management and e‑commerce systems such as WordPress, Magento, or Shopware
Requirements
- You have completed or are about to complete vocational training or a degree in Business Administration / Marketing
- You value high quality and customer focus
- You have good analytical and conceptual skills
- Terms such as CPC, CTR, CPA, keyword research, and conversion optimization are familiar to you
- You have initial experience marketing websites and online shops
- You are curious and have an interest in Google, innovative topics, and new technologies
- An eye for detail, a sense for user experience, and good German and English skills round off your profile
- Strong written and spoken English skills
Benefits
- You can genuinely make an impact instead of waiting months for answers from your superiors
- Continuous training, coaching, and workshop formats directly from Google and industry experts for your personal growth
- Remote-friendly company (home office, laptop, headset, JIRA, MS Teams/Zoom) — you decide where and how you want to live (business travel is not mandatory)
- Agile teams in a network organization based on OKRs and Scrum-inspired methods
- Work with the latest technology environments (including Google services and machine learning)
- Comfortable two-story office (220 m²) with a large team kitchen, not an open-plan office, located by the 'Großer Garten' in Dresden — a place to relax and be creative
- Terrace with a grill, dartboard, foosball table, PlayStation, soft drinks, coffee, fruit; communal cooking and dining
- Varied, autonomous team events (quarterly)
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