Ecommerce Manager driving sales and managing the DTC trading channel for Rat & Boa. Leading ecommerce strategies while enhancing the customer experience and ensuring optimal stock levels.
Responsibilities
Drive the ecom strategy together with the Digital team.
Ownership of the DTC channel and responsible for hitting sales budgets across our 4 Shopify stores
Budgeting and forecasting on an annual, monthly and weekly basis
Collaborate with merch, ensuring optimal stock levels, forecasting product performance to determine buying volumes
Report and analyse website performance and identify growth opportunities
Manage daily operations on the Shopify stores, ensuring accurate and optimised product listing, trade-led VM and navigation
Own the trading & marketing calendar together with the marketing team
Collaborate with the wider digital team for promotional activities, collection launches, Email, performance marketing and influencer campaigns, etc.
Lead all website enhancements and customer journeys to support conversion and AOV uplifts. Own CRO and customer experience roadmap, validating improvements with testing.
Lead the international strategy and manage all aspects of localising websites
Manage on-page SEO, ensure we have the optimal site structure and technical setup
Act as the website brand guardian, ensuring a seamless brand experience at all times
Requirements
Extensive experience in ecommerce trading and VM
Experience in budgeting and forecasting
Experience working within DTC fashion retail
Commercially minded and highly numeric
Experience delivering increased revenue and conversion rate through website optimisation and a\b testing.
Experience with fashion DTC tech stack. Shopify Plus, Nosto, AB Tasty, Inventory Planner, GA4.
Excellent reporting and presentation skills
International experience, ideally in with the US
Good understanding of creative needs and buying journeys within luxury fashion
A self-starter with a problem-solving attitude
Experience working with luxury fashion brands
Experience growing an international fashion brand
Launched localised websites, managing multiple languages
Experience in using Looker Studio, Funnel,
Benefits
30 days annual leave (plus bank holidays and an additional 0.5 days on Christmas Eve & New Year's Eve)
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