Director of Marketing leading EdgeUno's marketing strategy and execution across Latin America. Collaborating closely with Product, Sales, and Communications teams for integrated campaigns.
Responsibilities
Develop and execute a comprehensive marketing strategy aligned with EdgeUno’s growth goals and regional expansion plans.
Build, lead, and mentor a high-performing marketing team across digital, brand, and field marketing.
Partner with the CEO and COO to shape EdgeUno’s global brand voice and storytelling.
Strengthen EdgeUno’s brand positioning as the most trusted partner for internet, cloud, and edge infrastructure in Latin America.
Oversee corporate communications, public relations, and content creation (press releases, thought leadership, case studies).
Build and execute ROI-driven lead generation programs that drive qualified pipeline for Sales.
Design and manage campaigns across digital, social, SEO/SEM, events, and partnerships.
Develop and execute EdgeUno’s global event strategy and measure ROI for each activity.
Collaborate with Product and Sales Engineering to create product launch campaigns, landing pages, and sales enablement materials.
Define clear KPIs and dashboards for marketing performance (leads, conversions, cost per lead, ROI).
Requirements
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
8–12+ years of marketing experience in B2B technology, telecom, or cloud infrastructure sectors.
Proven success leading marketing teams across multiple countries or regions.
Mandatory former telecom experience in the wholesale space.
Strong grasp of demand generation, digital marketing, and brand building.
Experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.).
Fluent in English, Spanish, and Portuguese (all three languages required).
Exceptional communication, analytical, and leadership skills.
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