PCOA Director leading development of PCOA strategies for Pfizer’s clinical trials and studies. Collaborating with cross - functional teams and ensuring alignment with regulatory guidance.
About the role
- Director of Conversion at Caesars Digital optimizing onboarding funnels and shaping customer journeys. Leading a team and ensuring compliance with regulations for digital marketing.
Responsibilities
- Develop a culture of data-driven improvement and optimization of the new customer journey.
- Establish test and control frameworks to enhance the registration funnel.
- Identify major areas of friction and work with internal teams to overcome or mitigate.
- Define and communicate a clear strategy of improvements to Senior Management and other key business stakeholders.
- Build and lead a team of conversion specialists, deploying your strategy and frameworks across the digital portfolio.
- Ensure that all journeys are compliant with applicable State and Federal legislation and best practices for digital marketing.
- Distill internal and third-party KPIs into actionable improvements and testing opportunities.
- Constantly improve the testing framework for Caesars Digital's onboarding journeys.
Requirements
- 7+ years of experience in conversion optimization, with a proven track record of optimizing onboarding funnels in a fast-paced and regulated environment.
- Experience in digital marketing with an emphasis on direct response, landing pages, and onboarding funnels.
- Proven track-record of process improvements supported by rigorous testing and data-driven insights.
- Strong proficiency with analytical tools such as Power BI, Mixpanel and Tableau and marketing insights tools like FullStory.
- Excellent analytical skills and the ability to distill complex datasets into clear and concise insights.
- Strong communication skills, able to clearly explain detailed conversion strategies to non-technical stakeholders and collaborate effectively with cross-functional and disparately located teams.
- Exceptional leadership skills with the ability to build and manage a conversion team, while fostering a culture of data-driven continuous improvement.
Benefits
- medical, vision, and dental insurance
- life insurance
- disability insurance
- a 401(k)-matching program
- among other employee benefits
- paid Flexible Time Off
- paid company holidays
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Tech skills
Location requirements
Director of Business Specialists managing regional sales strategies and team performance for Sysco. Leading a professional sales team in the foodservice distribution industry with a focus on growth and customer experience.
Assistant Director of Deal Flow managing investment opportunities for clients at Holland & Knight. Cultivating relationships with capital providers and supporting the HK Deal Flow team.
Director of Treasury, Financing & Credit Management overseeing liquidity, financing, and financial risk management for a global company. Engaging in credit management and M&A financial assessments.
Associate Director managing student conduct cases at West Virginia University. Overseeing operations, adjudicating cases, and providing leadership in fraternity and sorority adjudication at OSRR.
Senior Director / VP overseeing multiple production teams and driving operational excellence at NVE Experience Agency. Critical role in project shaping, team alignment, and quality delivery.
Director CAM responsible for driving development and industrialization of cathode materials for battery applications in South Korea. Engaging in cross - functional leadership to deliver high - performance materials.
Category Director overseeing demand and supply management in Professional Services. Leading team and driving collaboration in sourcing projects while managing supplier relationships.
Director overseeing operational performance management and technology initiatives for a financial services company. Engaging with cross - functional teams to enhance application stability and operational excellence.
Director of IISTEM leading the strategic vision for STEM education initiatives under UNESCO. Responsible for mobilizing resources and leading a diverse team to foster global impact.