Digital Communications Director responsible for social media strategy and brand engagement. Managing campaigns, collaborating with teams, and overseeing digital storytelling at First American.
Responsibilities
Lead the vision, strategy, and execution for all social media communications across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok, YouTube)
Align social media efforts with broader brand, PR, marketing, and corporate communications strategies
Advise executive leadership on digital engagement trends, brand reputation issues, and strategic opportunities
Lead crisis response and reputation management on social platforms in coordination with legal and PR teams
Oversee the planning, creation, and distribution of high-quality, engaging social content that reflects brand values and voice
Direct social campaigns around key initiatives, launches, or events, including paid and organic strategies
Ensure messaging consistency and brand integrity across all digital touchpoints
Partner with internal stakeholders (e.g., marketing, HR, legal, customer service) to support campaigns and initiatives through social media
Manage relationships with agencies, influencers, and platform representatives
Monitor and report on KPIs across platforms, using insights to optimize performance and inform strategy
Oversee use of social listening, monitoring, and analytics tools to track trends and audience sentiment
Stay ahead of emerging platforms, tools, and best practices to maintain innovative presence
Requirements
Bachelor’s degree in Communications, Marketing, Public Relations, or a related field (Master’s preferred)
8–12 years of experience in social media, digital communications, or content strategy
Proven success in managing cross-platform social campaigns and building engaged communities
Experience in brand reputation management and digital crisis response
Strong understanding of paid social, influencer marketing, SEO, and analytics tools (e.g., Sprout Social, Sprinklr, Google Analytics)
Exceptional writing, storytelling, and visual content sensibilities
Comfortable advising executives and representing social strategy to senior stakeholders
Experience working in highly regulated industries (e.g., healthcare, finance, government)
Strong understanding of DEI, ESG, or social impact communications via digital platforms
Familiarity with international or multilingual social media operations (if applicable)
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