Sr. Client Service Specialist managing client risk management solutions for The Baldwin Group in Texas. Working closely with advisors and dedicated professionals to analyze client data and evaluate needs.
About the role
- Director leading client-facing media effectiveness initiatives with Kantar. Translating business objectives into strategic research designs for cross-platform TV campaign performance.
Responsibilities
- Lead teams executing media effectiveness solutions for mid-size accounts, including measurement of cross-platform and addressable TV campaign performance on behalf of brand, agency and advertiser clients.
- Translate client business objectives into research design, ensuring insights are aligned with our client’s media strategy and goals.
- Oversee the research design and execution of more complex studies i.e. custom audience analysis, multi-platform brand lift, attribution and ROI.
- Synthesize complex data into compelling narratives that inform client decision-making and media planning.
- Champion innovation in media analytics, staying ahead of emerging tools, platforms, and measurement standards.
- Serve as a consultative strategic advisor to senior client stakeholders, guiding them on campaign planning decisions through evidence-based insights.
- Confidently delivers high-impact presentations, in-person when possible, on high quality story-driven reports, tailored to client needs and business context.
- Mentor and develop client service teams, fostering analytical rigor and consultative skills across levels.
- Drive cross-functional collaboration with media planning, data science, and product teams to deliver integrated solutions.
- Contribute to determining resource allocation across client accounts, balancing strategic depth with delivery efficiency.
- Establish quality standards and best practices to deliver on client-facing research outputs.
- Represent the media client service function in enterprise-wide initiatives, such as innovation pilots or thought leadership efforts.
Requirements
- 5+ years of hands-on experience in market research with strong focus on media effectiveness, audience insights or campaign performance.
- Deep understanding of addressable TV, digital media ecosystems, and cross-platform measurement methodologies.
- Proven ability to translate complex research findings into strategic recommendations for clients and internal stakeholders.
- Experience leading client engagements, including presenting insights, managing expectations, and driving media strategy alignment.
- Strong command of quantitative and qualitative research techniques, including survey design, audience segmentation, and stat testing.
- Demonstrated success in mentoring and developing research teams, fostering analytical rigor and client-centric thinking.
- Ability to navigate fast-paced agency or client environments, balancing strategic depth with delivery efficiency.
Benefits
- Medical plans with comprehensive, affordable coverage for a range of health services
- Health Savings Account/FSA
- Dental, Vision and benefits to cover unique healthcare needs
- Wellness Program
- 401k with match
- Tuition Reimbursement, Commuter benefits
- Unlimited PTO
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