Digital Media Analyst at nstech responsible for managing digital campaigns and collaborating with teams to meet performance goals. Seeking innovative professionals passionate about logistics and digital marketing.
Responsibilities
Plan, execute, optimize and analyze digital media campaigns with a focus on performance.
Collaborate with internal teams to ensure all activities align with the company’s purpose.
Define digital media strategies, identifying the most efficient channels for acquisition, engagement and retention objectives.
Manage media budgets, allocating resources optimally to achieve KPIs such as CAC, ROI, CPA, ROAS and other performance indicators.
Set up, monitor and optimize campaigns on platforms such as Google Ads, Meta Ads, DV360, LinkedIn Ads, TikTok Ads, among others.
Use tracking tools to ensure result traceability and data quality.
Produce performance reports with actionable insights for continuous improvement.
Collaborate with Growth, Product, Content and Branding teams to align messaging, formats and creatives.
Conduct A/B tests for creatives, audience segments, landing pages, etc.
Stay up to date on media trends, regulations and digital innovations.
Requirements
Bachelor’s degree in Marketing, Advertising, Communication, Business Administration or related fields.
Hands-on experience managing digital media campaigns, preferably in a performance-driven environment.
Proficiency in at least two of the following platforms: Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, DV360 or similar.
Strong analytical skills, with the ability to interpret data to make decisions and optimize costs.
Familiarity with analytics and reporting tools (Google Analytics / GA4, BI tools or dashboards).
Good communication skills, ability to work in multidisciplinary teams, proactivity and a hands-on attitude.
Benefits
Health insurance with low co-pay.
Company-paid dental plan.
Company-paid life insurance for protection and peace of mind.
Flexible benefit for meals or groceries in the amount of R$ 594,00.
Gympass and Zenklub included for physical activities and mental wellness services.
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