Creative Manager, Visual Storytelling at McDermott, transforming legal and business content into compelling narratives through design - driven storytelling. Balancing strategic thinking and hands - on execution across multiple platforms.
About the role
- Design Director leading innovative packaging design solutions for CPG brands at BrandBourg in Toronto. Fostering collaboration and driving impactful creative strategies in a hybrid work environment.
Responsibilities
- Oversee the creative development of packaging designs from concept through production
- Actively participate in the design development of creative concepts for CPG projects by contributing to designing options
- Lead and mentor design teams including graphic designers and production artists
- Ensure design excellence across all touchpoints — including packaging, POS, trade materials, and shopper marketing — while maintaining brand consistency
- Stay attuned to CPG category trends, retail environments, and consumer behavior
- Serve as the primary creative contact for key CPG accounts
- Build trusted relationships with brand managers, marketing directors, and R&D partners
- Lead compelling creative presentations and design reviews with client stakeholders
- Stay current on CPG industry trends, competitive landscape, and regulatory requirements
- Understand manufacturing processes, material limitations, sustainability considerations, and cost implications
- Collaborate with production partners and suppliers on technical feasibility
- Ensure compliance with Canada’s legal standards and retailer requirements
Requirements
- 10+ years in brand/packaging design, with focus on CPG categories
- 4+ years in a senior creative leadership role at a design agency or in-house team
- Portfolio demonstrating successful, market-proven CPG projects
- Excellent knowledge of technological, cultural, and media trends
- Excellent advertising and popular culture knowledge
- Mandatory french/english bilingualism
Benefits
- Hybrid work environment
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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