Data Analyst enhancing analytics for Toptracer through data platform and analytics at the intersection of product, business, and technology. Collaborating on KPIs, insights, and data - driven decisions.
About the role
- Data Analyst, Specialist at Vanguard executing marketing attribution products and insights to drive business strategy. Collaborating with teams to ensure scalable and actionable attribution solutions.
Responsibilities
- Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy.
- Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact.
- Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals.
- Evangelize attribution methodologies and experimentation best practices across the organization.
- Run monthly marketing performance assessments and “what if” scenarios.
- Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution.
- Ensure attribution products are scalable, accurate, and actionable across digital and offline channels.
- Participate in special projects and perform other duties as assigned.
Requirements
- Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies.
- Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks.
- Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers.
- Exceptional communication and stakeholder management skills.
- Minimum of eight years of related work experience with five years in advanced marketing optimization.
- Undergraduate degree or equivalent combination of training and experience.
Benefits
- Health insurance
- Flexible working hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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