Hybrid Marketing Analytics Manager

at Svea Solar

• Job title: Marketing Analytics Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Stockholm, Sweden

About the role

• Marketing Analytics Manager at Svea Solar, delivering data-driven insights and recommendations for marketing and commercial strategy. Collaborating closely with CMO and leading analysis on marketing performance.

Responsibilities

• work closely with our CMO, Sofia Brandberg, and take full ownership of delivering data-driven insights and strategic recommendations to the Marketing team, the broader Commercial organization, the website team and C-level leadership.
• lead the way in simplifying analytics and turning insights into clear, actionable recommendations - enabling stakeholders to focus, move faster, and unlock greater impact.
• own the end‑to‑end analysis of the full marketing funnel - from market interest and traffic acquisition across paid and organic channels, through on‑site behavior and conversion performance.
• proactively analyze and advise on lead channels and overall lead mix - mapping lead needs and optimization, campaign performance and opportunities to optimize channel allocation for stronger ROI.
• act as the go‑to partner for marketing and website stakeholders (CRM, content, website, media) empowering data‑driven decision making by ensuring access to the right insights, enabling goal‑setting, analysis and AB-testing that drives both efficiency and growth.
• build intuitive, scalable dashboards that democratize insights across the organization - making data accessible, actionable, and a natural part of everyday decision making.
• partner with IT, Tech and Finance to ensure high data quality and maintain a reliable single source of truth across all marketing data assets.

Requirements

• strong experience in Marketing Analytics, BI, and ROI-driven performance analysis, ideally with a focus on acquisition and activation.
• strong end-to-end ownership, from identifying the most impactful analyses to performing the analysis and packaging insights into clear, visual recommendations.
• comfortable working with large, complex datasets and creating clear, visual presentations for C-level stakeholders.
• experience working with Meta, Google Ads, Google Analytics, tracking (including Google Tag Manager), marketing automation, and CRM platforms.
• holds an academic background in economics, finance, engineering, or a related field.
• an excellent command of English.

Benefits

• occupational pension
• 30 days of vacation
• wellness allowance
• free parking