Data Analyst at Petco utilizing advanced analytical techniques to optimize customer behavior insights. Collaborating with teams to influence decisions, enhance retention, and improve performance.
SC
Hybrid Data Analyst – Monetization, Marketing
Posted 5 months ago
About the role
- Data Analyst analyzing product and marketing performance for innovative EdTech company. Supporting cross-functional teams with actionable data insights to enhance growth.
Responsibilities
- Analyze product data to identify trends, patterns, and opportunities for product improvement and innovation
- Evaluate marketing campaign performance, providing insights into effectiveness and ROI
- Develop and maintain dashboards and reports to track key performance indicators (KPIs) for both product and marketing teams
- Extract, clean, and manipulate data from various sources to ensure accuracy and integrity
- Conduct A/B testing and other experimental designs to optimize product features and marketing strategies
- Collaborate with product managers and marketing teams to understand their data needs and deliver actionable insights
- Perform customer segmentation analysis to better understand user behavior and target marketing efforts
- Provide data-driven recommendations to enhance user experience and increase customer engagement
- Utilize statistical methods and tools to identify and predict trends in product usage and market response
- Communicate findings and insights clearly and effectively to stakeholders through presentations, reports, and visualizations
- Stay updated with the latest trends and best practices in product and marketing analytics.
Requirements
- Bachelor’s degree in Data Science, Statistics, Marketing, Business, or a related field
- Master’s degree preferred
- Proven experience as a Data Analyst, with a focus on both product and marketing analytics
- Proficiency in data analysis tools and languages such as Python, R, or similar
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Strong understanding of statistical analysis, A/B testing, and experimental design
- Familiarity with marketing analytics platforms (e.g., Google Analytics, Amplitude)
- Excellent analytical and problem-solving skills
- Strong communication skills with the ability to translate complex data into understandable insights
- Experience with customer segmentation and predictive modeling is a plus.
- Knowledge of product management tools and methodologies is a plus.
Benefits
- Health insurance package
- Health corner in the Cyprus office
- Flexible paid time off
- 21 days of annual leave + 10 bank holidays
- Subscription to AI solutions
Job title
Job type
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Not specified
Degree requirement
Tech skills
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