Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
HB
Hybrid Customer Engagement Marketing Director
Posted 6 months ago
About the role
- Customer Engagement Marketing Director leading marketing function at Huntington Bank. Focusing on customer relationships, product adoption, and multi-channel communication strategies.
Responsibilities
- Lead onboarding journeys for consumer and business banking customers, driving primacy, direct deposit setup, and account funding.
- Develop and optimize retention strategies and benefit reinforcement programs to increase customer lifetime value.
- Oversee all regulatory and legally required customer communications, ensuring clarity, compliance, and consistency.
- Partner with Legal, Risk, and Operations to maintain high standards of governance and auditability.
- Serve as the enterprise marketing lead for M&A initiatives, ensuring seamless customer transitions and communications.
- Drive customer strategy for product changes and new feature launches, ensuring alignment with customer needs and business goals.
- Support strategic segment engagement for specialized offerings such as Huntington Honors, Teen Banking, and Caregiver Banking.
- Accelerate digital adoption through targeted engagement strategies and frictionless experiences.
Requirements
- Bachelor’s Degree in Marketing or related field
- 10+ years’ experience in marketing required
- Deep understanding of customer lifecycle marketing, data-driven personalization, and omni-channel engagement
- Strong grasp of regulatory requirements and risk management in a financial institution
- Exceptional communication, stakeholder management, and strategic planning skills
- Passion for the customer and a relentless drive to improve their experience
Benefits
- health insurance coverage
- wellness program
- life and disability insurance
- retirement savings plan
- paid leave programs
- paid holidays
- paid time off (PTO)
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