CRO Product Owner responsible for leading website optimization via A/B testing and data analysis. Collaborating with designers, content writers, and developers to enhance user experiences and conversions.
Responsibilities
Own the full A/B testing lifecycle: ideation, setup, execution, analysis, and documentation
Collaborate closely with design, content, and IT teams to implement test ideas efficiently
Write clear user stories and technical tasks for developers, with defined success criteria
Own and maintain the analytics setup across multiple websites
Perform funnel and competitor analysis to inform testing opportunities
Use web analytics tools to generate actionable insights and prioritize test ideas
Draw actionable insights from test results and create a library of documented learnings
Prioritize and run tests that contribute to conversion improvements and business growth
Requirements
Experience in Conversion Optimization, digital experimentation, or performance marketing
Hands-on experience with A/B testing tools (e.g., Google Optimize, Optimizely) and tag management systems (e.g., Google Tag Manager, Matomo)
Strong understanding of web analytics and user behavior metrics
Analytical mindset with the ability to turn data into clear, testable ideas
Comfortable writing technical specs or user stories for development teams
Detail-oriented, conscientious, and confident in making decisions
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